positioning-messaging-framework
Create sharp B2B positioning and messaging from customer truth, segmentation choices, real alternatives, differentiated value, and proof.
npx skills add growthack88/growth-marketing-os --skill positioning-messaging-framework --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
<!-- COMMUNITY SKILL — included under its original MIT license. Source: https://github.com/adam-lagerhausen/b2b-marketing-skills by Adam Lagerhausen (MIT). License text: ../LICENSE-b2b-marketing-skills.txt Curated into Growth Marketing OS by Mahmoud Omar (mahmoudomar.com) — this file is NOT original work by the repo author; see /skills/community/README.md. --> # Positioning Messaging Framework ## When to use Use this skill when you need to turn product, customer, market, or voice-of-customer inputs into a usable B2B positioning and messaging framework. Use it for: - New product or feature positioning - Repositioning an existing product - Homepage or campaign message strategy - Launch messaging foundations - Sales narrative inputs - Reviewing whether existing positioning is sharp enough Do not use it to produce generic copy before the strategic choices are clear. Positioning comes first. Messaging turns that positioning into everyday English. Copywriting is the clear wording that gets the message across. ## Required inputs Ask for or infer these inputs. If an input is missing, state the assumption and mark confidence as low. - Product or company name - Product category or current ma
- When to use
- Required inputs
- Core principles
- Workflow
- 1. Clarify the segment
- 2. Name the real alternative
- 3. Diagnose pains, consequences, and JTBD
- 4. Define differentiated value
- 5. Build the positioning statement
- 6. Turn positioning into messaging
- 7. Pressure-test and sharpen
- Output format
- Quality bar
- Pressure tests
What does the positioning-messaging-framework skill do?
Create sharp B2B positioning and messaging from customer truth, segmentation choices, real alternatives, differentiated value, and proof.
How do I install it?
Run `npx skills add growthack88/growth-marketing-os --skill positioning-messaging-framework --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From growthack88/growth-marketing-os, a repository with 70 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.