pestel-analysis
Analyze political, economic, social, technological, environmental, and legal forces. Use when external market shifts could materially affect a product, roadmap, or strategy.
npx skills add deanpeters/Product-Manager-Skills --skill pestel-analysis --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
## Purpose Conduct a systematic analysis of macro-environmental factors—Political, Economic, Social, Technological, Environmental, and Legal—that could impact your product or project. Use this to identify external opportunities and threats, inform strategic planning, assess market entry risks, and make data-driven decisions about product direction in the context of broader forces beyond your control. This is not internal analysis—it's outward-facing assessment of the big-picture forces shaping your product's environment. ## Input **Works best with:** The product, market, or strategic decision the analysis should serve. **Also useful:** Geography, time horizon, and which forces you already suspect matter most. Anything supplied with the invocation itself — text after the skill name, a pasted context dump, or an appended `ARGUMENTS:` line — counts as answers already given. Use it and skip whatever it covers; don't re-ask. **Arriving empty-handed? That works too.** The skill asks what product/market and geography to analyze before scanning the six forces — an unanchored PESTEL is a trivia exercise. **Example invocation:** `PESTEL for launching our telehealth platform in Germany over t
- Purpose
- Input
- Key Concepts
- The PESTEL Framework
- Why This Works
- Anti-Patterns (What This Is NOT)
- When to Use This
- When NOT to Use This
- Application
- Step 1: Define the Scope
- Step 2: Analyze Political Factors
- Step 3: Analyze Economic Factors
- Step 4: Analyze Social Factors
- Step 5: Analyze Technological Factors
What does the pestel-analysis skill do?
Analyze political, economic, social, technological, environmental, and legal forces. Use when external market shifts could materially affect a product, roadmap, or strategy.
How do I install it?
Run `npx skills add deanpeters/Product-Manager-Skills --skill pestel-analysis --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From deanpeters/Product-Manager-Skills, a repository with 6,255 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.