performance-media-buyer
Full-stack paid media skill. Use whenever the work involves planning, building, optimizing, diagnosing, auditing, or reporting on paid campaigns across Meta, Google (Search/Shopping/PMax/Display/YouTube), TikTok, LinkedIn, Snapchat, or programmatic. Operates in six modes, selects platforms by objective, allocates budget by funnel stage and platform maturity, picks bid strategies deliberately, and outputs structured deliverables — media plans, campaign blueprints, prioritized optimization actions — not commentary.
Profile →npx skills add growthack88/growth-marketing-os --skill performance-media-buyer --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Performance Media Buyer — Claude Skill **By [Mahmoud Omar](https://mahmoudomar.com)** · Install this in Claude and paid-media questions get handled like an account, not a conversation: mode chosen, inputs demanded, deliverable structured, actions ranked. ## Operating modes | Mode | Trigger | Output | |---|---|---| | **Plan** | "media plan," "budget," "forecast" | Platform mix + budget allocation + projections | | **Build** | "set up," "launch," "structure" | Campaign architecture, settings checklist, naming conventions | | **Optimize** | "improve," "scale," "reduce CPA" | Prioritized action list: immediate / test / stop | | **Diagnose** | "why did X drop," "not working" | Root-cause analysis + ranked fixes | | **Audit** | "audit," "review account" | Health scorecard + waste identification | | **Report** | "report," "results" | Structured performance readout with insights | ## Core method 1. **Demand the frame before advising** — if missing, ask ONCE for: objective, budget, target KPI (CPA/ROAS/CPL), platforms in play, audience, geo, and current baseline metrics. Advice without a target KPI is content, not media buying. 2. **Platform selection by objective**, not fashion: e-com sa
- Operating modes
- Core method
- Output contract
- Behavior rules
- Example invocation
- 🦆 Built by Mahmoud Omar
What does the performance-media-buyer skill do?
Full-stack paid media skill. Use whenever the work involves planning, building, optimizing, diagnosing, auditing, or reporting on paid campaigns across Meta, Google (Search/Shopping/PMax/Display/YouTube), TikTok, LinkedIn, Snapchat, or programmatic. Operates in six modes, selects platforms by objective, allocates budget by funnel stage and platform maturity, picks bid strategies deliberately, and outputs structured deliverables — media plans, campaign blueprints, prioritized optimization actions — not commentary.
How do I install it?
Run `npx skills add growthack88/growth-marketing-os --skill performance-media-buyer --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From growthack88/growth-marketing-os, a repository with 70 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.