paid-advertising
Plan paid advertising campaigns. Use when: managing Google Ads, Meta Ads, LinkedIn Ads, bid strategy, or budget optimization.
npx skills add indranilbanerjee/digital-marketing-pro --skill paid-advertising --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Paid Advertising ## Recent platform API changes (as of July 2026) Target **Google Ads API v24.2** for stable integrations (v24 line supported into 2027). **v25 (July 2026) is the new major release with breaking changes**: the legacy `CustomerLifecycleGoal`/`CampaignLifecycleGoal` resources are removed (migrate to the unified `Goal` + `CampaignGoalConfig` schema), plus new loyalty-retention optimization goals, social-engagement metrics for Shorts ads, duration-level breakdowns for non-skippable YouTube inventory, and YouTube third-party conversion attribution. Adopt v25 deliberately, not by default. Full detail — including AI Max — lives in [`google-ads.md`](google-ads.md), the single source for the Google Ads API surface. Sources: [release notes](https://developers.google.com/google-ads/api/docs/release-notes) · [v25 announcement](https://ads-developers.googleblog.com/2026/07/announcing-v25-of-google-ads-api.html). **Meta (Marketing API v25, in effect):** standalone Advantage+ Shopping / App campaigns can no longer be created via the API on any version (since 19 May 2026); v26 (Sept 2026) pauses remaining ones — use the unified Advantage+ setup ([details in meta-ads.md](meta-ads.
- Recent platform API changes (as of July 2026)
- When to Use This Skill
- Brand Context (Auto-Applied)
- Required Context
- Capabilities
- Campaign Structure Design
- Audience Strategy
- Bid Strategy Selection
- Creative Strategy
- Budget Allocation and Pacing
- Platform-Specific Expertise
- Process
- Standard Campaign Build (Most Common Use Case)
- Campaign Audit Process
What does the paid-advertising skill do?
Plan paid advertising campaigns. Use when: managing Google Ads, Meta Ads, LinkedIn Ads, bid strategy, or budget optimization.
How do I install it?
Run `npx skills add indranilbanerjee/digital-marketing-pro --skill paid-advertising --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From indranilbanerjee/digital-marketing-pro, a repository with 700 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.