narrative-baseline-mapper
Use when the user asks to "map what our surfaces say today", "inventory our current messaging", or "find the gap between what we say and what we mean"; produces the narrative baseline — a surface-by-surface inventory of what every owned touchpoint (homepage, pricing, docs, decks, social bios, email footers) claims RIGHT NOW, each line labeled Measured / User-provided / Estimated, plus a per-surface gap read vs the intended message and the drift-baseline snapshot the Evaluate phase measures future drift against. Not for authoring the canon — use message-system-architect; not for scoring the sur
npx skills add aaron-he-zhu/aaron-marketing-skills --skill narrative-baseline-mapper --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Narrative Baseline Mapper Inventories what every owned surface says **today** — the homepage headline, the pricing page value line, the docs intro, the pitch-deck one-liner, the social bios, the email footer — and reads each against the intended message to expose the gap. It is the first move of the TALE **Trace** phase and the "before" snapshot the rest of the narrative work is measured against. It feeds the [TALE](../../../references/tale-benchmark.md) **T** (Truth) dimension — specifically the *positioning matches shippable reality* and *surface-truth* reads — and freezes the **drift baseline** that the Evaluate phase (`narrative-drift-monitor`) measures future surface drift against. It never scores and never authors: it records the current state so the gap is visible. **Scope guard**: this skill produces the surface inventory + gap read only. It does **not** author the canon or the message house (use [message-system-architect](../../architect/message-system-architect/SKILL.md)), reconcile the positioning canvas against shippable reality (use [positioning-truth-tracer](../positioning-truth-tracer/SKILL.md)), map the category's or competitors' stories (use [category-narrative-m
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What does the narrative-baseline-mapper skill do?
Use when the user asks to "map what our surfaces say today", "inventory our current messaging", or "find the gap between what we say and what we mean"; produces the narrative baseline — a surface-by-surface inventory of what every owned touchpoint (homepage, pricing, docs, decks, social bios, email footers) claims RIGHT NOW, each line labeled Measured / User-provided / Estimated, plus a per-surface gap read vs the intended message and the drift-baseline snapshot the Evaluate phase measures future drift against. Not for authoring the canon — use message-system-architect; not for scoring the sur
How do I install it?
Run `npx skills add aaron-he-zhu/aaron-marketing-skills --skill narrative-baseline-mapper --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From aaron-he-zhu/aaron-marketing-skills, a repository with 2,508 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.