momentum-planner
Use when the user asks to "keep the launch momentum going after launch week", "plan a changelog / release-notes cadence as GTM", or "is this update worth a relaunch"; produces a T+1→T+30 momentum plan — a launch-moment calendar (milestone / shipped-loop / badge moments only), announcement-tier routing (major = full-channel, medium = targeted, minor = changelog-only), a relaunch legitimacy call, spike-to-owned handoff briefs, and the next Tier-1 moment with launch-stacking spacing. Not for the 30-day content-reuse map or paid amplification execution — use content-amplifier; not for planning the
npx skills add aaron-he-zhu/aaron-marketing-skills --skill momentum-planner --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Momentum Planner Fights the second-week cliff after a launch. Most launches lose the bulk of their spike traffic within days; this skill plans the T+1→T+30 window as a calendar of **launch moments** — milestone announcements, shipped-loop release moments, badge / award moments — sets the changelog / release-notes-as-GTM cadence, judges when a ship is a legitimate *relaunch* moment, routes the spike into owned assets, and books the next Tier-1 moment at a sane distance from the last one. It sits in the Prove phase of the [RAMP loop](../../../references/ramp-benchmark.md) and feeds the `P` momentum / next-moment sub-item; the spacing facts it produces are the upstream of the `M` launch-stacking guardrail. It works one lever — momentum — and hands off. **Scope guard**: this skill schedules **moments only**. The 30-day content-reuse map and the paid amplification execution calendar belong to [content-amplifier](../../../influencer/activate/content-amplifier/SKILL.md) — this skill decides *when a moment happens*, content-amplifier decides *how its content gets distributed*. It does not plan the next launch end to end ([launch-tier-planner](../../research/launch-tier-planner/SKILL.md))
- Quick Start
- Skill Contract
- Handoff Summary
- Data Sources
- Instructions
- Save Results
- Reference Materials
- Next Best Skill
What does the momentum-planner skill do?
Use when the user asks to "keep the launch momentum going after launch week", "plan a changelog / release-notes cadence as GTM", or "is this update worth a relaunch"; produces a T+1→T+30 momentum plan — a launch-moment calendar (milestone / shipped-loop / badge moments only), announcement-tier routing (major = full-channel, medium = targeted, minor = changelog-only), a relaunch legitimacy call, spike-to-owned handoff briefs, and the next Tier-1 moment with launch-stacking spacing. Not for the 30-day content-reuse map or paid amplification execution — use content-amplifier; not for planning the
How do I install it?
Run `npx skills add aaron-he-zhu/aaron-marketing-skills --skill momentum-planner --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From aaron-he-zhu/aaron-marketing-skills, a repository with 2,508 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.