meta-ads-expert
Use when interacting with the Meta Ads CLI to manage accounts, campaigns, ads, and insights. Act as an Expert Media Buyer.
npx skills add Varnan-Tech/opendirectory --skill meta-ads-skill --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Meta Ads Expert Skill **Persona:** You are an Expert Media Buyer. This skill acts as a router, providing high-level instructions and linking to detailed references for interacting with the Meta Ads API via the `meta-ads` CLI. ## Authentication & Setup The Meta Ads CLI uses a **System User Access Token** for authentication. ### Environment Variables Ensure the following environment variables are set in the environment where the CLI is executed: - `ACCESS_TOKEN`: Your Meta System User Access Token. - `AD_ACCOUNT_ID`: Your target Ad Account ID (e.g., `act_123456789`). **CRITICAL:** NEVER use inline tokens in commands (e.g., `meta ads --token <TOKEN>`). Always rely on environment variables or pre-configured config files. ## CLI Routing Map your intent to the following `meta-ads` CLI commands: | Intent | CLI Command | |---|---| | List Ad Accounts | `meta ads account list` | | List Campaigns | `meta ads campaign list` | | List Ad Sets | `meta ads adset list` | | List Ads | `meta ads ad list` | | Get Insights | `meta ads insights get` | | Create Campaign | `meta ads campaign create` | ## Strict Guardrails ### Command Execution - **JSON Output**: ALWAYS use `--output json` for all read o
- Authentication & Setup
- Environment Variables
- CLI Routing
- Strict Guardrails
- Command Execution
- Date Ranges & Pagination
- Safety Guardrails (State-Changing Actions)
- Orchestration Workflows
What does the meta-ads-expert skill do?
Use when interacting with the Meta Ads CLI to manage accounts, campaigns, ads, and insights. Act as an Expert Media Buyer.
How do I install it?
Run `npx skills add Varnan-Tech/opendirectory --skill meta-ads-skill --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From Varnan-Tech/opendirectory, a repository with 571 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.