message-test-designer
Use when the user asks to "test our messaging before we scale it", "design a message-market-fit panel", or "run a 5-second comprehension test on our new tagline"; produces a message-test design spec — hypothesis, panel and recruit criteria, comprehension / 5-second / message-market-fit (Wynter-style) protocols, stimulus set drawn from the canon, success thresholds, and a stop/revise decision rule — for the TALE Evaluate phase so the message is validated before any paid scale. It designs the test; it never runs the experiment or adjudicates a claim. Not for running the panel or A/B experiment —
npx skills add aaron-he-zhu/aaron-marketing-skills --skill message-test-designer --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Message Test Designer Designs the pre-scale message validation for a candidate narrative — the hypothesis, the target panel and recruit criteria, the comprehension / 5-second / message-market-fit (Wynter-style) protocols, the stimulus set drawn from the canon, the success thresholds, and the stop/revise decision rule. It sits in the **Evaluate** phase of the TALE loop and feeds the `E` sub-item *the message is tested before scale* (comprehension / 5-second / message-market-fit panel) — see [tale-benchmark.md](../../../references/tale-benchmark.md). Its output is a **test design spec only**: this skill designs the test, hands execution to the experiment builders, and never runs the panel, analyzes results, or adjudicates a claim. It also encodes the `E1` discipline downstream — a message that fails its test triggers revision, not louder repetition (the narrative-whiplash guardrail's counter-move). **Scope guard**: this skill produces the test design document only. It does **not** run the panel or the A/B experiment (hand execution to [send-experiment-designer](../../../email/deliver/send-experiment-designer/SKILL.md) or [ad-test-designer](../../../ad/orchestrate/ad-test-designer/S
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What does the message-test-designer skill do?
Use when the user asks to "test our messaging before we scale it", "design a message-market-fit panel", or "run a 5-second comprehension test on our new tagline"; produces a message-test design spec — hypothesis, panel and recruit criteria, comprehension / 5-second / message-market-fit (Wynter-style) protocols, stimulus set drawn from the canon, success thresholds, and a stop/revise decision rule — for the TALE Evaluate phase so the message is validated before any paid scale. It designs the test; it never runs the experiment or adjudicates a claim. Not for running the panel or A/B experiment —
How do I install it?
Run `npx skills add aaron-he-zhu/aaron-marketing-skills --skill message-test-designer --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From aaron-he-zhu/aaron-marketing-skills, a repository with 2,508 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.