message-system-architect
Use when the user asks to "author our durable brand message hierarchy", "build the brand message house that seeds the canon", or "define the main narrative, three pillars, and tagline for the whole brand"; produces the DURABLE brand message system — main narrative, three value pillars, per-persona proof points (each labeled Measured / User-provided / ''[needs source]''), and the tagline/one-liner — that seeds the narrative-registry canon and from which every per-launch house derives. Not for a single launch''s message house or PR-FAQ — use message-house-builder; not for claim adjudication — us
npx skills add aaron-he-zhu/aaron-marketing-skills --skill message-system-architect --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Message System Architect Authors the **durable brand message hierarchy** — the main narrative, three value pillars, per-persona proof points, and the tagline/one-liner — that outlives any single launch and **seeds the narrative-registry canon**. It is the anchor of the TALE **Architect** phase and the upstream of the `A1` canon-integrity veto: the auditor judges *canon exists and its hierarchy does not contradict itself* against the record this skill proposes. It feeds several [TALE](../../../references/tale-benchmark.md)-`A` sub-items directly — *message house complete (tagline, one-liner, three value pillars, per-persona proof points)*, *each pillar traces to a positioning value theme (no orphan pillar)*, and *per-persona proof points each labeled Measured / User-provided / `[needs source]`*. The per-launch [message-house-builder](../../../launch/assemble/message-house-builder/SKILL.md) is **reused, not replaced** — it derives its launch PR-FAQ *from* this durable house, and its output must not contradict the canon this skill seeds. **Scope guard**: this skill authors the brand-level message system only. It does **not** build the per-launch message house or PR-FAQ (reuse [messa
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What does the message-system-architect skill do?
Use when the user asks to "author our durable brand message hierarchy", "build the brand message house that seeds the canon", or "define the main narrative, three pillars, and tagline for the whole brand"; produces the DURABLE brand message system — main narrative, three value pillars, per-persona proof points (each labeled Measured / User-provided / ''[needs source]''), and the tagline/one-liner — that seeds the narrative-registry canon and from which every per-launch house derives. Not for a single launch''s message house or PR-FAQ — use message-house-builder; not for claim adjudication — us
How do I install it?
Run `npx skills add aaron-he-zhu/aaron-marketing-skills --skill message-system-architect --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From aaron-he-zhu/aaron-marketing-skills, a repository with 2,508 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.