message-house-builder
Use when the user asks to "build a message house", "write a PR-FAQ for our launch", or "define the launch narrative and value pillars"; derives from the positioning canvas a message house — tagline, one-liner, three value pillars, per-persona proof points (each labeled Measured / User-provided / [needs source]) — plus a working-backwards PR-FAQ narrative spine (launch-day tense, empty-chair test, five external + five internal FAQs) and per-channel message angle packs (angles, not finished copy). Not for the positioning canvas itself — use positioning-mapper; not for finished blog posts or page
npx skills add aaron-he-zhu/aaron-marketing-skills --skill message-house-builder --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Message House Builder Derives launch-specific messaging from accepted L1 Narrative canon and positioning evidence: a message house, PR-FAQ spine, and per-channel angle packs. It never turns launch copy into a competing brand canon and never adjudicates claims. **Scope guard**: this skill turns an existing positioning canvas into messaging only. It does **not** build the positioning itself ([positioning-mapper](../../research/positioning-mapper/SKILL.md) is the sole upstream — if the canvas is missing, route there first and stop), write finished blog posts or pages ([content-writer](../../../seo-geo/implement/content-writer/SKILL.md)), produce ad or email units ([ad-creative-builder](../../../ad/orchestrate/ad-creative-builder/SKILL.md) / [email-creative-builder](../../../email/engage/email-creative-builder/SKILL.md)), adjudicate claims ([offer-claims-registry](../../../protocol/offer-claims-registry/SKILL.md) is the sole writer of `memory/claims/claims-ledger.md`), or assemble the press kit and asset manifest ([launch-asset-packager](../launch-asset-packager/SKILL.md)). It works one lever — messaging — and hands off. ## Quick Start ``` Build a message house for [product] from the
- Quick Start
- Skill Contract
- Handoff Summary
- Data Sources
- Instructions
- Save Results
- Reference Materials
- Next Best Skill
What does the message-house-builder skill do?
Use when the user asks to "build a message house", "write a PR-FAQ for our launch", or "define the launch narrative and value pillars"; derives from the positioning canvas a message house — tagline, one-liner, three value pillars, per-persona proof points (each labeled Measured / User-provided / [needs source]) — plus a working-backwards PR-FAQ narrative spine (launch-day tense, empty-chair test, five external + five internal FAQs) and per-channel message angle packs (angles, not finished copy). Not for the positioning canvas itself — use positioning-mapper; not for finished blog posts or page
How do I install it?
Run `npx skills add aaron-he-zhu/aaron-marketing-skills --skill message-house-builder --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From aaron-he-zhu/aaron-marketing-skills, a repository with 2,508 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.