media-plan
Create a paid media plan. Use when: building media buy schedules, cross-channel budget allocation, or creative rotation calendars.
npx skills add indranilbanerjee/digital-marketing-pro --skill media-plan --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# /digital-marketing-pro:media-plan ## Purpose Generate a holistic paid media plan that coordinates budget, channels, audiences, creative, and timing across all advertising platforms. Balances reach and efficiency objectives with practical execution constraints to produce a ready-to-implement plan with clear pacing targets and contingency protocols. ## Input Required The user must provide (or will be prompted for): - **Campaign dates**: Start date, end date, and any blackout periods or mandatory flight windows - **Total paid media budget**: Aggregate budget for the campaign period with any channel-specific floors or caps - **Channels available**: Platforms in consideration — Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, programmatic display, connected TV, native, audio, out-of-home, etc. - **Campaign objectives**: Primary and secondary objectives — awareness (reach/impressions), consideration (traffic/engagement), conversion (leads/sales/ROAS) - **Target audiences with segments**: Audience definitions including demographics, interests, behaviors, custom audiences, lookalikes, and retargeting pools - **Creative assets available**: Existing ad formats and sizes, video lengths, stat
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What does the media-plan skill do?
Create a paid media plan. Use when: building media buy schedules, cross-channel budget allocation, or creative rotation calendars.
How do I install it?
Run `npx skills add indranilbanerjee/digital-marketing-pro --skill media-plan --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From indranilbanerjee/digital-marketing-pro, a repository with 700 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.