marketing-strategy
App Store marketing strategy advisor that analyzes your app and recommends the best promotional features. Orchestrates sub-skills for implementation. Use when planning app promotion, launch strategy, user acquisition, or re-engagement campaigns.
npx skills add rshankras/claude-code-apple-skills --skill marketing-strategy --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# App Store Marketing Strategy Analyzes your app's type, monetization model, audience, and lifecycle stage, then builds a tailored promotional strategy using Apple's App Store features. Calls relevant sub-skills to generate implementation code and metadata. ## When This Skill Activates Use this skill when the user: - Asks "how should I market my app?" or "what App Store features should I use?" - Wants a promotional strategy for launch, growth, or re-engagement - Mentions "App Store promotion", "user acquisition", or "app marketing" - Wants to increase downloads or reduce churn - Asks about in-app events, custom product pages, or win-back offers - Is preparing for a major update or seasonal campaign - Wants to get featured on the App Store ## Process ### Phase 1: App Profile Collection Gather information via AskUserQuestion: **1. App Identity** - App name and one-line description - App Store category (primary + secondary) - Platform(s): iOS, macOS, iPadOS, watchOS, visionOS **2. Monetization Model** - Free (ad-supported) - Freemium (free + IAP/subscription) - Paid upfront - Subscription only - Free (no monetization yet) **3. Target Audience** - Primary demographic (age, role, contex
- When This Skill Activates
- Process
- Phase 1: App Profile Collection
- Phase 2: Strategy Analysis
- Phase 3: Strategy Generation
- Phase 4: Implementation Roadmap
- Phase 5: Timeline & Calendar
- Output Format
- Strategy Examples
- Example: Speech Therapy App (Subscription, Growth Stage)
- Example: Watch Meditation App (Subscription, Launch Stage)
- Example: Productivity App (Freemium, Mature Stage)
- References
What does the marketing-strategy skill do?
App Store marketing strategy advisor that analyzes your app and recommends the best promotional features. Orchestrates sub-skills for implementation. Use when planning app promotion, launch strategy, user acquisition, or re-engagement campaigns.
How do I install it?
Run `npx skills add rshankras/claude-code-apple-skills --skill marketing-strategy --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From rshankras/claude-code-apple-skills, a repository with 589 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.