marketing-automation
Design marketing automation workflows. Use when: building lead scoring, nurture sequences, drip campaigns, or behavioral triggers.
npx skills add indranilbanerjee/digital-marketing-pro --skill marketing-automation --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Marketing Automation ## When to Use This Skill Activate this module when the user's request involves any of the following: - **Workflow Design**: Building, mapping, or optimizing automated marketing workflows and sequences - **Lead Scoring**: Creating or refining lead scoring models, defining MQL/SQL thresholds, or troubleshooting scoring accuracy - **Nurture Sequences**: Designing email nurture campaigns, drip sequences, or lifecycle-stage-based communication flows - **Drip Campaigns**: Time-based or behavior-based automated email series for onboarding, education, or conversion - **Behavioral Triggers**: Setting up event-based automation triggers (page visits, form fills, email engagement, product usage) - **Lifecycle Marketing**: Mapping and automating communication across subscriber, lead, MQL, SQL, customer, and advocate stages - **Marketing Operations**: Data hygiene, process optimization, tech stack management, deliverability, and compliance automation - **Platform Strategy**: Selecting, configuring, or migrating between marketing automation platforms (HubSpot, ActiveCampaign, Klaviyo, Mailchimp, Marketo, Pardot) - **Integration Patterns**: Connecting MAP to CRM, CDP, analy
- When to Use This Skill
- Brand Context (Auto-Applied)
- Required Context
- Capabilities
- Process
- Reference Files
- Agents Used
- Output Formats
- Edge Cases
- No Existing Automation (Greenfield)
- Platform Migration
- Over-Automation (Too Many Active Workflows)
- Low Lead Volume (<100 Leads/Month)
- Regulated Industries (Healthcare, Finance, Legal)
What does the marketing-automation skill do?
Design marketing automation workflows. Use when: building lead scoring, nurture sequences, drip campaigns, or behavioral triggers.
How do I install it?
Run `npx skills add indranilbanerjee/digital-marketing-pro --skill marketing-automation --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From indranilbanerjee/digital-marketing-pro, a repository with 700 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.