launch-tier-planner
Use when the user asks to "plan my launch tier", "how big should this launch be", or "build a launch risk register with kill criteria"; produces a tier decision (Tier 1 flagship all-channel / Tier 2 targeted / Tier 3 changelog-level), a launch-type declaration (new-product / feature / relaunch / partnership with co-marketing split), an effort calibration matrix (tier to channel intensity and asset scope), D0/W1/M1 KPI targets (labeled Estimated), a risk register (likelihood x blast-radius, owners, mitigations, kill criteria / rollback thresholds), and a T-8w to T+4w timeline skeleton. Not for
npx skills add aaron-he-zhu/aaron-marketing-skills --skill launch-tier-planner --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Launch Tier Planner Decides how big a launch is and what kind it is — the tier (Tier 1 flagship all-channel / Tier 2 targeted / Tier 3 changelog-level), the type (new-product / feature / relaunch / partnership), the effort that tier justifies, the KPI targets declared before launch, and the risk register with kill criteria that the day-of runbook inherits. It sits in the Research phase of the [RAMP loop](../../../references/ramp-benchmark.md) and feeds the RAMP `R` sub-items *launch tier & type declared with effort calibrated*, *risk register exists (likelihood × blast-radius, owners, kill criteria / rollback thresholds)*, and *launch KPI targets (D0/W1/M1) declared before launch*. Sizing the moment correctly is what keeps a changelog entry from burning a Tier-1 audience and a flagship from shipping with a Tier-3 kit. **Scope guard**: this skill sizes the launch and registers its risks only. It does **not** pick the date or window (that is [launch-window-planner](../launch-window-planner/SKILL.md)), build the positioning canvas (that is [positioning-mapper](../positioning-mapper/SKILL.md)), run a creator-channel launch campaign (launch requests that mention creators route to [cam
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What does the launch-tier-planner skill do?
Use when the user asks to "plan my launch tier", "how big should this launch be", or "build a launch risk register with kill criteria"; produces a tier decision (Tier 1 flagship all-channel / Tier 2 targeted / Tier 3 changelog-level), a launch-type declaration (new-product / feature / relaunch / partnership with co-marketing split), an effort calibration matrix (tier to channel intensity and asset scope), D0/W1/M1 KPI targets (labeled Estimated), a risk register (likelihood x blast-radius, owners, mitigations, kill criteria / rollback thresholds), and a T-8w to T+4w timeline skeleton. Not for
How do I install it?
Run `npx skills add aaron-he-zhu/aaron-marketing-skills --skill launch-tier-planner --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From aaron-he-zhu/aaron-marketing-skills, a repository with 2,508 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.