keyword-cluster
Build a content cluster plan from seed keywords — pillar+spokes architecture with internal-link map, intent grouping, and quality scorecard. Use when: planning topical authority, designing a content hub, deduping cannibalising pages, or staging a programmatic content rollout.
npx skills add indranilbanerjee/digital-marketing-pro --skill keyword-cluster --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# /digital-marketing-pro:keyword-cluster ## Purpose Take a set of seed keywords and produce a publication-ready cluster plan: pillar pages with their spokes, intent-grouped, prioritised by an opinionated scoring formula, with an internal-link map and a four-gate quality scorecard. Output is structured for direct hand-off to `/digital-marketing-pro:content-brief` or `/digital-marketing-pro:content-engine`. ## Context efficiency Heavy skill. **Grep before Read** any referenced file, then `Read` only matched ranges with `offset` + `limit`. List `${CLAUDE_PLUGIN_DATA}/<brand>/` before opening files. On re-invocation mid-session, skip files already in context. ## When to Use - Onboarding a new content programme — turn a 20-keyword brief into a structured topical hub - Auditing an existing content library for cannibalisation (two pages competing for the same intent) - Designing a pillar+spokes architecture before any writing begins - Staging programmatic SEO across hundreds of variants (use this once per topic family) - Reorganising an existing site's internal-link graph **Don't use** when you just need keyword *expansion* (use `/digital-marketing-pro:keyword-research`) or when you need
- Purpose
- Context efficiency
- When to Use
- Brand context (auto-applied)
- Inputs
- Process (10 steps, numbered-file output)
- Output format
- Quality scorecard (the four gates)
- Chain handoffs
- Tips & caveats
- Agents used
- See also
python "${CLAUDE_PLUGIN_ROOT}/scripts/keyword_cluster.py" \What does the keyword-cluster skill do?
Build a content cluster plan from seed keywords — pillar+spokes architecture with internal-link map, intent grouping, and quality scorecard. Use when: planning topical authority, designing a content hub, deduping cannibalising pages, or staging a programmatic content rollout.
How do I install it?
Run `npx skills add indranilbanerjee/digital-marketing-pro --skill keyword-cluster --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From indranilbanerjee/digital-marketing-pro, a repository with 700 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.