jcr-topic-selection

npx skills add brycewang-stanford/Awesome-Journal-Skills --skill jcr-topic-selection --agent claude-code

Same command for any agent — swap --agent for codex, cursor, copilot.

# Topic Selection & JCR Fit (jcr-topic-selection) ## When to trigger - You have an interesting consumer effect but are unsure it rises to a JCR question - You are choosing between JCR and a neighboring venue (JCP, JMR, JM, Marketing Science) - A coauthor asks "is this conceptual enough for JCR?" - You want to test whether the work advances, deepens, or repudiates consumer theory ## The JCR bar: a conceptual contribution about consumption JCR's overriding publication criterion is **advancing understanding of consumer behavior or the conduct of consumer research**. A finding alone — even a robust, surprising one — is not enough. The question must promise to **advance, deepen, or repudiate existing theory** about how people acquire, use, dispose of, and derive meaning from products, services, and experiences. Ask early: *what do we understand about consumers after this paper that we did not before, and which theoretical conversation does it change?* JCR is explicitly **multi-disciplinary**. A fit-worthy question draws substantively on at least one base discipline — psychology (judgment, motivation, emotion, identity), anthropology/sociology (culture, ritual, meaning, social structure)