icp-research
Scrapes case studies, testimonials, and solutions pages from a target website to build structured ICP documentation. Produces TAM analysis, firmographic segments, champion and economic buyer personas, use case mapping, customer proof points, and voice-of-customer synthesis with normalized attributes. Requires website URL as primary input. product-messaging, landing-page-copy, content-strategy, and outreach-emails.
npx skills add growthack88/growth-marketing-os --skill icp-research --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
<!-- COMMUNITY SKILL — included under its original MIT license. Source: https://github.com/matteotitta/genesys-skills by Matteo Titta (MIT). License text: ../LICENSE-genesys-skills.txt Curated into Growth Marketing OS by Mahmoud Omar (mahmoudomar.com) — this file is NOT original work by the repo author; see /skills/community/README.md. --> # ICP research skill Generate ideal customer profiles for B2B SaaS clients through systematic research and structured output. ## Report structure The final ICP report follows this numbered section order: | Section | Purpose | |---------|---------| | Header | Research date, website, category, confidence score (1-5) | | 1. Executive summary | High-level synthesis of findings and strategic recommendations | | 2. TAM analysis | Market sizing with targeting strategy per layer (TAM/SAM/SOM/ICP) | | 3. Firmographics analysis | Geographic, industry, company segment patterns, and technographics | | 4. Roles and personas | Core use case, Champion deep-dive, Economic Buyer deep-dive, buying journey | | 5. Negative ICP | Who is NOT a fit, disqualification criteria, and red flags | | 6. Customer proof points | Named customers, outcomes, and evidence with URLs
- Report structure
- Output dimensions
- TAM analysis
- Firmographics
- Technographics
- Personas
- Negative ICP
- Intent signals and buying triggers
- Sorting rules
- Rich description requirements
- Minimum requirements
- Paragraph quality checklist
- Workflow
- Phase 1: Data extraction
What does the icp-research skill do?
Scrapes case studies, testimonials, and solutions pages from a target website to build structured ICP documentation. Produces TAM analysis, firmographic segments, champion and economic buyer personas, use case mapping, customer proof points, and voice-of-customer synthesis with normalized attributes. Requires website URL as primary input. product-messaging, landing-page-copy, content-strategy, and outreach-emails.
How do I install it?
Run `npx skills add growthack88/growth-marketing-os --skill icp-research --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From growthack88/growth-marketing-os, a repository with 70 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.