growth-engineering
Engineer growth loops. Use when: building referral programs, viral loops, or product-led growth strategy.
npx skills add indranilbanerjee/digital-marketing-pro --skill growth-engineering --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Growth Engineering ## When to Use This Skill Activate this skill when the user's request involves any of the following: - Designing or improving a product-led growth (PLG) motion - Building or optimizing referral programs (customer referral, partner referral, ambassador programs) - Creating viral loops or increasing organic sharing mechanics - Planning a product or company launch (Product Hunt, beta launches, waitlists) - Improving user retention, reducing churn, or designing re-engagement campaigns - Running growth experiments and building an experimentation culture - Setting up or optimizing affiliate marketing programs - Designing activation flows and reducing time-to-value for new users - Building growth models or forecasting viral growth coefficients - Solving cold-start problems for marketplaces or platforms - Identifying and scoring product-qualified leads (PQLs) - Any question about growth levers, growth loops, or sustainable acquisition strategies ## Brand Context (Auto-Applied) Before producing any marketing output from this module: 1. **Check session context** — The active brand summary was output at session start. Use the brand name, industry, voice settings, channels
- When to Use This Skill
- Brand Context (Auto-Applied)
- Required Context
- Capabilities
- Product-Led Growth (PLG) Strategy
- Referral Systems
- Viral Loop Design
- Launch Playbooks
- Retention Loops
- Affiliate Marketing
- Process
- PLG Implementation (Most Common Use Case)
- Referral Program Build
- Reference Files
What does the growth-engineering skill do?
Engineer growth loops. Use when: building referral programs, viral loops, or product-led growth strategy.
How do I install it?
Run `npx skills add indranilbanerjee/digital-marketing-pro --skill growth-engineering --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From indranilbanerjee/digital-marketing-pro, a repository with 700 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.