funnel-audit
Audit funnel performance. Use when: finding drop-off points, conversion gaps, or stage bottlenecks.
npx skills add indranilbanerjee/digital-marketing-pro --skill funnel-audit --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# /digital-marketing-pro:funnel-audit ## Purpose Analyze the complete customer acquisition and conversion funnel to identify where prospects drop off, why they disengage, and what changes will have the highest impact on overall conversion rate. ## Input Required The user must provide (or will be prompted for): - **Funnel stages**: The stages to analyze (or use standard: Awareness > Interest > Consideration > Intent > Purchase > Retention) - **Funnel data**: Metrics per stage (traffic, leads, MQLs, SQLs, opportunities, customers) or qualitative description - **Traffic sources**: Where visitors/leads originate - **Conversion points**: Key actions at each stage (form fill, demo request, trial start, purchase) - **Known pain points**: Any stages the user already suspects are underperforming - **Tech stack**: CRM, analytics, and marketing automation tools in use ## Process 1. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `
- Purpose
- Input Required
- Process
- Output
- Agents Used
What does the funnel-audit skill do?
Audit funnel performance. Use when: finding drop-off points, conversion gaps, or stage bottlenecks.
How do I install it?
Run `npx skills add indranilbanerjee/digital-marketing-pro --skill funnel-audit --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From indranilbanerjee/digital-marketing-pro, a repository with 700 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.