exec-summary
Generate C-suite executive summaries. Use when: preparing board reports, portfolio ROI, or strategic reviews.
npx skills add indranilbanerjee/digital-marketing-pro --skill exec-summary --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# /digital-marketing-pro:exec-summary ## Purpose Generate a concise, C-suite-ready executive summary of marketing performance. Focuses on business-level metrics — ROI, CAC, LTV, market share — rather than operational detail. Synthesizes strategic wins and risks, competitive positioning, and high-level recommendations into a format designed for executive decision-making. Supports single-brand summaries or portfolio-wide aggregation across all managed brands, and adapts depth and terminology to the target audience (CEO, CMO, board). Designed to be the single artifact an executive needs to understand marketing's business impact, make resource allocation decisions, and assess strategic direction — without requiring follow-up questions or supplementary reports. ## Input Required The user must provide (or will be prompted for): - **Scope**: Whether to summarize a single brand (uses active brand) or the entire portfolio (aggregates across all brands in `~/.claude-marketing/brands/`). Portfolio mode requires at least two configured brands - **Time period**: The reporting window — this month, this quarter, this year, last 30 days, last 90 days, or a custom date range. Determines which data
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What does the exec-summary skill do?
Generate C-suite executive summaries. Use when: preparing board reports, portfolio ROI, or strategic reviews.
How do I install it?
Run `npx skills add indranilbanerjee/digital-marketing-pro --skill exec-summary --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From indranilbanerjee/digital-marketing-pro, a repository with 700 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.