dynamic-content-personalizer
Use when the user asks to "personalize the email", "add merge tags / dynamic content", "set up conditional blocks per segment", or "make first-name and product-recommendation fields fall back safely"; produces a merge-tag map with per-tag fallbacks, conditional-block rules with per-segment variations, a fallback-safety audit, and a PII guard on what may render, informing the SEND E (Engagement/personalization) dimension. Not for building the segments — use list-segment-builder; not for writing the base copy — use email-creative-builder; not for scoring EQS or running vetoes — use email-quality
npx skills add aaron-he-zhu/aaron-marketing-skills --skill dynamic-content-personalizer --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Dynamic Content Personalizer Takes an already-written email creative plus the segment map (or the raw export columns) and specifies the **personalization layer**: a merge-tag map where every tag has a stated fallback, conditional-content blocks with per-segment variations, a fallback-safety audit that no empty field or dead conditional can render, and a PII guard on which fields are even allowed into the body. This is the SEND **E (Engagement/personalization)** lever. It does not build segments, write the base copy, or score the program. **Scope guard**: this skill wires personalization onto existing copy for existing segments only. It does **not** define WHO the segments are ([list-segment-builder](../../setup/list-segment-builder/SKILL.md)), does **not** write the subject/body/CTA ([email-creative-builder](../email-creative-builder/SKILL.md)), and does **not** score, roll up the EQS, or run the S1/S2/N1/D1 vetoes ([email-quality-auditor](../../deliver/email-quality-auditor/SKILL.md) owns those). ## Quick Start ``` Add merge tags with fallbacks to this email [paste creative]; export columns are first_name, city, last_product. Promo mode. ``` ``` Set up conditional blocks: champi
- Quick Start
- Skill Contract
- Handoff Summary
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- Instructions
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What does the dynamic-content-personalizer skill do?
Use when the user asks to "personalize the email", "add merge tags / dynamic content", "set up conditional blocks per segment", or "make first-name and product-recommendation fields fall back safely"; produces a merge-tag map with per-tag fallbacks, conditional-block rules with per-segment variations, a fallback-safety audit, and a PII guard on what may render, informing the SEND E (Engagement/personalization) dimension. Not for building the segments — use list-segment-builder; not for writing the base copy — use email-creative-builder; not for scoring EQS or running vetoes — use email-quality
How do I install it?
Run `npx skills add aaron-he-zhu/aaron-marketing-skills --skill dynamic-content-personalizer --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From aaron-he-zhu/aaron-marketing-skills, a repository with 2,508 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.