discover-competitive-analysis
Creates a structured competitive analysis comparing features, pricing, and positioning across 3-5 direct and indirect competitors, with a 2x2 map and actionable strategic recommendations. Use before entering a market, planning differentiation, or after losing deals. For market size rather than competitor positioning, use discover-market-sizing instead.
npx skills add product-on-purpose/pm-skills --skill discover-competitive-analysis --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
<!-- PM-Skills | https://github.com/product-on-purpose/pm-skills | Apache 2.0 --> # Competitive Analysis A competitive analysis provides structured insight into the competitive landscape, helping product teams understand where they stand relative to alternatives and identify opportunities for differentiation. Rather than exhaustively cataloging every competitor, an effective analysis focuses on actionable insights that inform product strategy. ## When to Use - Before entering a new market or launching a new product - When planning differentiation strategy for an existing product - During quarterly or annual strategic planning reviews - When evaluating build vs. buy decisions - After losing deals to understand competitive positioning - When onboarding new product team members to the market context ## When NOT to Use - You need market size rather than competitor positioning -> use `discover-market-sizing` - You are stress-testing strategic differentiation across the whole business model -> use `foundation-lean-canvas`, or `tool-foundation-sprint-differentiation` inside a Foundation Sprint - You want to understand why customers switch products -> use `define-jtbd-canvas`; it examines
- When to Use
- When NOT to Use
- Instructions
- Output Format
- Quality Checklist
- Examples
What does the discover-competitive-analysis skill do?
Creates a structured competitive analysis comparing features, pricing, and positioning across 3-5 direct and indirect competitors, with a 2x2 map and actionable strategic recommendations. Use before entering a market, planning differentiation, or after losing deals. For market size rather than competitor positioning, use discover-market-sizing instead.
How do I install it?
Run `npx skills add product-on-purpose/pm-skills --skill discover-competitive-analysis --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From product-on-purpose/pm-skills, a repository with 518 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.