define-jtbd-canvas
Creates a Jobs to be Done canvas capturing the functional, emotional, and social dimensions of a customer job. Use when deeply understanding customer motivations, designing for jobs, or reframing product positioning.
npx skills add product-on-purpose/pm-skills --skill define-jtbd-canvas --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
<!-- PM-Skills | https://github.com/product-on-purpose/pm-skills | Apache 2.0 --> # Jobs to be Done Canvas A Jobs to be Done (JTBD) canvas captures the complete picture of why customers "hire" products to make progress in their lives. Based on Clayton Christensen's framework, JTBD goes beyond features and demographics to understand the underlying motivations.functional, emotional, and social.that drive customer behavior. ## When to Use - When deeply researching customer motivations before building - To reframe product positioning around customer progress - When existing personas feel too surface-level or demographic - During competitive analysis to identify why customers switch - When designing marketing messages that resonate - To align team on who the customer really is and what they need ## When NOT to Use - You need a person-shaped artifact (goals, behaviors, quotes) for design or marketing work -> use `foundation-persona`; the canvas captures the job, the persona captures the person - You have no customer research yet -> synthesize interviews first with `discover-interview-synthesis`; the canvas's insights must trace to research, not assumptions - You are framing one specific
- When to Use
- When NOT to Use
- Instructions
- Output Format
- Quality Checklist
- Examples
What does the define-jtbd-canvas skill do?
Creates a Jobs to be Done canvas capturing the functional, emotional, and social dimensions of a customer job. Use when deeply understanding customer motivations, designing for jobs, or reframing product positioning.
How do I install it?
Run `npx skills add product-on-purpose/pm-skills --skill define-jtbd-canvas --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From product-on-purpose/pm-skills, a repository with 518 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.