digital-pr
Plan digital PR campaigns. Use when: pitching journalists, journalist-request responses, thought leadership, or E-E-A-T building.
npx skills add indranilbanerjee/digital-marketing-pro --skill digital-pr --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Digital PR & Authority ## When to Use This Skill Activate this module when the user's request involves any of the following: - **Earned Media Strategy**: Planning how to get press coverage, media mentions, or editorial features - **Press Releases**: Writing or optimizing press releases for distribution and pickup - **Journalist Outreach**: Crafting pitch emails, building media lists, or developing journalist relationships - **Journalist-request pitching**: Responding to journalist source requests on platforms like Qwoted, Featured, and Source of Sources (older legacy source-request services have wound down — verify which platforms are active before recommending one) - **Thought Leadership**: Positioning an executive or brand as an industry authority through content and speaking - **Newsjacking**: Rapid-response commentary on breaking news to earn media coverage - **Executive Personal Branding**: Building an executive's public profile and industry presence - **E-E-A-T Authority Building**: Strengthening Experience, Expertise, Authoritativeness, and Trustworthiness signals for SEO and credibility - **Press Kit Creation**: Assembling brand media kits with approved assets, boilerplat
- When to Use This Skill
- Brand Context (Auto-Applied)
- Required Context
- Capabilities
- Process
- Reference Files
- Output Formats
- Edge Cases
- Newsjacking Controversial Topics (Brand Safety Risk)
- Regulated Industries (Legal Review Required)
- Small Brand with No Media Relationships
- Crisis-Related PR
- Related Skills
What does the digital-pr skill do?
Plan digital PR campaigns. Use when: pitching journalists, journalist-request responses, thought leadership, or E-E-A-T building.
How do I install it?
Run `npx skills add indranilbanerjee/digital-marketing-pro --skill digital-pr --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From indranilbanerjee/digital-marketing-pro, a repository with 700 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.