customer-journey-map
Create a customer journey map across stages, touchpoints, actions, emotions, and metrics. Use when diagnosing a broken experience or aligning a team on the full customer flow.
npx skills add deanpeters/Product-Manager-Skills --skill customer-journey-map --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
## Purpose Create a comprehensive customer journey map that visualizes how customers interact with your brand across all stages—from awareness to loyalty—documenting their actions, touchpoints, emotions, KPIs, business goals, and teams involved at each stage. Use this to identify pain points, align cross-functional teams, and systematically improve the customer experience to achieve business objectives. This is not a user flow diagram—it's a strategic artifact that combines customer empathy with business metrics to drive actionable improvements. ## Input **Works best with:** The customer (persona or segment) and the scenario or goal the journey covers. **Also useful:** Known stages, touchpoints, pain points, supporting research, and the business objective behind the map. Anything supplied with the invocation itself — text after the skill name, a pasted context dump, or an appended `ARGUMENTS:` line — counts as answers already given. Use it and skip whatever it covers; don't re-ask. **Arriving empty-handed? That works too.** The skill asks for persona and scenario first — a journey map without a specific actor and goal turns into a generic funnel diagram. **Example invocation:** `Ma
- Purpose
- Input
- Key Concepts
- The Customer Journey Mapping Framework
- Why This Works
- Anti-Patterns (What This Is NOT)
- When to Use This
- When NOT to Use This
- Application
- Step 1: Prepare Prerequisites
- Step 2: Set Clear Objectives
- Step 3: Choose a Buyer Persona
- Step 4: Map Each Stage
- Step 5: Visualize the Map
What does the customer-journey-map skill do?
Create a customer journey map across stages, touchpoints, actions, emotions, and metrics. Use when diagnosing a broken experience or aligning a team on the full customer flow.
How do I install it?
Run `npx skills add deanpeters/Product-Manager-Skills --skill customer-journey-map --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From deanpeters/Product-Manager-Skills, a repository with 6,255 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.