cro
Optimize conversion rates. Use when: auditing landing pages, testing forms, or improving checkout flow.
npx skills add indranilbanerjee/digital-marketing-pro --skill cro --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# CRO (Conversion Rate Optimization) ## When to Use This Skill Activate this skill when the user's request involves any of the following: - Auditing a landing page for conversion performance - Designing or improving a landing page layout, copy, or user flow - Setting up, analyzing, or interpreting A/B tests or multivariate tests - Optimizing web forms (lead gen, signup, contact, application) - Designing or auditing pricing pages and pricing presentation - Reducing cart abandonment or improving checkout completion rates - Improving any website conversion metric (lead form submissions, signups, purchases, trial starts) - Calculating sample sizes, test duration, or statistical significance for experiments - Prioritizing which conversion improvements to tackle first - Diagnosing why a page or funnel has a low conversion rate - Asking about trust signals, social proof, urgency elements, or CTA optimization ## Brand Context (Auto-Applied) Before producing any marketing output from this module: 1. **Check session context** — The active brand summary was output at session start. Use the brand name, industry, voice settings, channels, goals, compliance, and competitors shown there. 2. **If
- When to Use This Skill
- Brand Context (Auto-Applied)
- Required Context
- Capabilities
- Landing Page Audits
- A/B Testing Framework
- Form Optimization
- Pricing Psychology
- Checkout Optimization
- Process
- Standard Landing Page Audit (Most Common Use Case)
- A/B Test Design Process
- Reference Files
- Output Formats
What does the cro skill do?
Optimize conversion rates. Use when: auditing landing pages, testing forms, or improving checkout flow.
How do I install it?
Run `npx skills add indranilbanerjee/digital-marketing-pro --skill cro --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From indranilbanerjee/digital-marketing-pro, a repository with 700 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.