crisis-response-planner
Use when the user asks to "build our social crisis protocol", "mentions are exploding — what do we do first", or "when do we pause the posting queue"; produces a 1-5 severity ladder with tunable Estimated trigger thresholds (mention-velocity multiples vs the 7-day listening baseline, sentiment flip, journalist/regulator contact, employee-conduct class), the first-mechanical-action rule — pause ALL scheduled posts AND paid amplification, with dated state markers dropped to the channels proposal protocol and reconciled post-incident — a pre-approved holding-statement library with committed updat
npx skills add aaron-he-zhu/aaron-marketing-skills --skill crisis-response-planner --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Crisis Response Planner Writes the social crisis protocol before it is needed and runs it when it is: a 1-5 severity ladder with named triggers, the pause-the-queue rule as the first mechanical action, a pre-approved holding-statement library, when-NOT-to-post rules, a spokesperson/approval matrix, and the stand-down path back to normal posting. It feeds two ECHO Hosting sub-items directly — *crisis protocol on file including the pause-the-queue rule (all scheduled posts AND paid amplification)* and *escalation matrix live (commenter-taxonomy routing ending at the crisis path)* — see [echo-benchmark.md](../../../references/echo-benchmark.md). The ladder's velocity triggers are anchored to the 7-day listening baseline maintained by [social-pulse-monitor](../../observe/social-pulse-monitor/SKILL.md); the escalation path starts where [engagement-inbox-manager](../engagement-inbox-manager/SKILL.md)'s commenter taxonomy ends. **Scope guard**: this skill produces the protocol and the incident runbook — a human executes every pause, post, and reply; there is no posting, reply, or DM automation anywhere in this discipline. It does NOT score the ECHO profile result or run vetoes (that is
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What does the crisis-response-planner skill do?
Use when the user asks to "build our social crisis protocol", "mentions are exploding — what do we do first", or "when do we pause the posting queue"; produces a 1-5 severity ladder with tunable Estimated trigger thresholds (mention-velocity multiples vs the 7-day listening baseline, sentiment flip, journalist/regulator contact, employee-conduct class), the first-mechanical-action rule — pause ALL scheduled posts AND paid amplification, with dated state markers dropped to the channels proposal protocol and reconciled post-incident — a pre-approved holding-statement library with committed updat
How do I install it?
Run `npx skills add aaron-he-zhu/aaron-marketing-skills --skill crisis-response-planner --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From aaron-he-zhu/aaron-marketing-skills, a repository with 2,508 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.