creative-health
Assess ad creative fatigue. Use when: ads underperform, need refresh timing, or creative lifecycle review.
npx skills add indranilbanerjee/digital-marketing-pro --skill creative-health --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# /digital-marketing-pro:creative-health ## Purpose Monitor creative health across all active advertising. Score each creative for fatigue risk, predict when fatigue will impact performance, generate refresh recommendations with specific change suggestions, and create A/B test plans for fatiguing creatives. Creative fatigue is one of the fastest ways to waste ad spend — a high-performing ad that ran too long silently bleeds money as CTR drops, CPM rises, and engagement fades. This command catches fatigue before it costs you, tells you exactly what to change, and gives you a structured test plan to validate the refresh. It covers the full creative lifecycle from launch through maturity to decline, so you always know which creatives are earning their spend and which need attention. ## Input Required The user must provide (or will be prompted for): - **Active creatives with performance data**: A list of currently running creatives, each with: creative ID or name, channel (paid social, display, search, email, video), current performance metrics (impressions served, frequency or average times shown per user, current CTR, current CPM or CPC, current engagement rate), baseline metrics fro
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What does the creative-health skill do?
Assess ad creative fatigue. Use when: ads underperform, need refresh timing, or creative lifecycle review.
How do I install it?
Run `npx skills add indranilbanerjee/digital-marketing-pro --skill creative-health --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From indranilbanerjee/digital-marketing-pro, a repository with 700 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.