counter-narrative
Build counter-narrative playbooks. Use when: competitor rebrand, new category claim, aggressive campaign, price change response.
npx skills add indranilbanerjee/digital-marketing-pro --skill counter-narrative --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# /digital-marketing-pro:counter-narrative ## Purpose Generate a counter-narrative playbook in response to a competitor's strategic positioning move. When a competitor rebrands, launches a new feature with bold claims, creates a new category, runs an aggressive campaign, changes pricing, or announces a major partnership, the brand needs a structured response — not reactive panic. This command analyzes the competitor's move, assesses impact on the brand's positioning, selects the optimal counter-narrative approach, and produces a multi-channel response plan with specific content angles, ad concepts, PR angles, social messaging, and a timeline calibrated to urgency. ## Input Required The user must provide (or will be prompted for): - **Competitor name**: Which competitor made the move — used to pull existing competitive intelligence, historical positioning data, and known messaging patterns for context - **What they did**: The specific strategic move — rebrand (new name, visual identity, or messaging overhaul), feature launch (new capability with positioning implications), category creation (defining a new market category they claim to lead), price change (aggressive discounting or p
- Purpose
- Input Required
- Process
- Output
- Agents Used
What does the counter-narrative skill do?
Build counter-narrative playbooks. Use when: competitor rebrand, new category claim, aggressive campaign, price change response.
How do I install it?
Run `npx skills add indranilbanerjee/digital-marketing-pro --skill counter-narrative --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From indranilbanerjee/digital-marketing-pro, a repository with 700 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.