competitor-analysis
Run competitive analysis. Use when: content, SEO, paid ads, social, AI visibility, pricing, positioning comparison.
npx skills add indranilbanerjee/digital-marketing-pro --skill competitor-analysis --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# /digital-marketing-pro:competitor-analysis ## Purpose Deliver a comprehensive competitive intelligence report across all major marketing dimensions. Identify competitor strengths, weaknesses, strategies, and gaps the brand can exploit. ## Input Required The user must provide (or will be prompted for): - **Competitors**: 2-5 competitor names and/or URLs - **Analysis scope**: Full analysis or specific dimensions (SEO, content, ads, social, pricing) - **Key battleground keywords**: Terms where the brand competes head-to-head - **Industry/category**: For contextual benchmarking ## Process 1. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up
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- Input Required
- Process
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- Agents Used
What does the competitor-analysis skill do?
Run competitive analysis. Use when: content, SEO, paid ads, social, AI visibility, pricing, positioning comparison.
How do I install it?
Run `npx skills add indranilbanerjee/digital-marketing-pro --skill competitor-analysis --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From indranilbanerjee/digital-marketing-pro, a repository with 700 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.