competitor-analysis
Use when the user asks to "analyze competitors" or "竞品分析"; benchmarks competitor keywords, content, backlinks, AI citations, and traffic share into strengths, weaknesses, and an action plan. Not for a pairwise topic-coverage gap map — use content-gap-analysis. 竞品分析/竞争对手
npx skills add aaron-he-zhu/aaron-marketing-skills --skill competitor-analysis --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Competitor Analysis Analyzes competitor SEO and GEO strategies to reveal repeatable wins, weak spots, and market gaps. ## Quick Start ``` Analyze SEO strategy for [competitor URL] ``` ``` Compare my site [URL] against [competitor 1], [competitor 2], [competitor 3] ``` ## Skill Contract **Expected output**: a prioritized competitor brief plus the standard handoff summary for `memory/research/`. - **Reads**: competitor URLs/domains, your own site metrics, business model, target audience, industry context, and any user-provided or tool data. - **Writes**: a user-facing analysis and reusable summary. - **Promotes**: durable competitor facts, keyword priorities, entity candidates, and pending strategy decisions to `memory/hot-cache.md`, `memory/open-loops.md`, and `memory/research/`. - **Done when**: 3-5 competitors are benchmarked across keywords, backlinks, and traffic share in one comparison table; each strength-to-learn and weakness-to-exploit cites evidence; and the deliverable closes with an Immediate / Short-term / Long-term plan. - **Primary next skill**: [content-gap-analysis](../content-gap-analysis/SKILL.md) when the competitive landscape is clear. ### Handoff Summary > Emi
- Quick Start
- Skill Contract
- Handoff Summary
- Data Sources
- Decision Gates
- Instructions
- Example
- Advanced Analysis Types
- Content Gap Analysis
- Video Benchmarking
- Link Intersection
- SERP Feature Analysis
- Historical Tracking
- Save Results
What does the competitor-analysis skill do?
Use when the user asks to "analyze competitors" or "竞品分析"; benchmarks competitor keywords, content, backlinks, AI citations, and traffic share into strengths, weaknesses, and an action plan. Not for a pairwise topic-coverage gap map — use content-gap-analysis. 竞品分析/竞争对手
How do I install it?
Run `npx skills add aaron-he-zhu/aaron-marketing-skills --skill competitor-analysis --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From aaron-he-zhu/aaron-marketing-skills, a repository with 2,508 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.