competitive-analysis-process
Orchestrate a complete competitive analysis across six steps, from landscape to strategic direction. Use when you need the full picture, not a single scan or card.
npx skills add deanpeters/Product-Manager-Skills --skill competitive-analysis-process --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Competitive Analysis Process ## Purpose Orchestrate rigorous, repeatable competitive analysis across **six analytical steps**, producing four actionable output types (battle cards, comparison matrices, positioning counter-moves, threat assessments). This is the umbrella: each step names its purpose, its frameworks, and the skill that does the work — the way `discovery-process` orchestrates the discovery skills. Run all six for a strategy cycle; run one when a specific question walks in the door. The steps build on each other, but the sequence bends to the decision. ## Input **Works best with:** the market or competitor set in scope, and **the decision this analysis supports** — a roadmap bet, a positioning refresh, a market entry, deal defense. The decision determines which steps get depth and which get a pass. **Also useful:** any existing intelligence — a prior landscape scan, snapshots, battle cards, or `company-intel` output — so steps consume rather than repeat it. Input supplied inline with the invocation — text after the skill name, a pasted context dump, or an appended `ARGUMENTS:` line — counts as answers already given. Use it; don't re-ask. **Arriving empty-handed? That
- Purpose
- Input
- Key Concepts
- Application
- Step 1: Overview of the Competitive Landscape
- Step 2: Comparisons at the Product Level
- Step 3: Ability to Fulfill Customer Needs
- Step 4: Compilation of Business Information
- Step 5: Perception and Relative Positioning
- Step 6: Competitors' Strategic Direction
- Step 7: Produce the Outputs
- Examples
- Common Pitfalls
- References
What does the competitive-analysis-process skill do?
Orchestrate a complete competitive analysis across six steps, from landscape to strategic direction. Use when you need the full picture, not a single scan or card.
How do I install it?
Run `npx skills add deanpeters/Product-Manager-Skills --skill competitive-analysis-process --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From deanpeters/Product-Manager-Skills, a repository with 6,255 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.