campaign-planner
Use when the user asks to "plan an influencer campaign", "build a campaign blueprint", or "launch a product with creators"; produces campaign objectives, platform and influencer-tier strategy, content requirements, a phased timeline, budget allocation, and KPI targets. Not for writing individual creator briefs — use brief-generator; not for the overall product-launch plan (tiering, calendar, press, community day) — use launch-tier-planner, which hands this skill the creator lane. A launch request that does not mention creators routes to the launch discipline, not here. 达人营销策划/种草方案
Profile →npx skills add aaron-he-zhu/aaron-marketing-skills --skill campaign-planner --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Campaign Planner Designs an influencer campaign from strategy to execution plan — an actionable blueprint that ties business objectives to creative execution. **Scope edge — product launches**: this skill owns the **creator lane** of a launch. The launch itself — tier/type decision, launch calendar, press motion, community launch day, readiness gate — belongs to the launch discipline ([launch-tier-planner](../../../launch/research/launch-tier-planner/SKILL.md) and siblings), which hands this skill the creator-channel sub-plan aligned to the [launch-registry](../../../protocol/launch-registry/SKILL.md) date and stage. "Launch a product with creators" starts here; "launch a product" starts there. ## Quick Start ``` Create an influencer campaign plan for [product launch] ``` ``` Plan an influencer campaign for [brand] with [budget] targeting [audience] during [timeframe] ``` ## Skill Contract - **Reads**: brand and product details, target audience, campaign type, budget, timeline, and any constraints supplied by the user. If `memory-management` is active, prior audience profiles and past-campaign benchmarks load from the hot cache. - **Writes**: a campaign plan document saved to `me
- Quick Start
- Skill Contract
- Handoff Summary
- Data Sources
- Instructions
- Example
- Reference Materials
- Next Best Skill
What does the campaign-planner skill do?
Use when the user asks to "plan an influencer campaign", "build a campaign blueprint", or "launch a product with creators"; produces campaign objectives, platform and influencer-tier strategy, content requirements, a phased timeline, budget allocation, and KPI targets. Not for writing individual creator briefs — use brief-generator; not for the overall product-launch plan (tiering, calendar, press, community day) — use launch-tier-planner, which hands this skill the creator lane. A launch request that does not mention creators routes to the launch discipline, not here. 达人营销策划/种草方案
How do I install it?
Run `npx skills add aaron-he-zhu/aaron-marketing-skills --skill campaign-planner --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From aaron-he-zhu/aaron-marketing-skills, a repository with 2,508 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.