campaign-architect
Use when the user asks to "plan my paid account structure", "pick Search vs PMax", "lay out ad groups / asset groups", or "audit paid-vs-organic cannibalization"; designs campaign-type selection, ad-group/asset-group layout, targeting + match types, negative/exclusion hygiene, and a paid↔organic overlap audit, and scores the ROAS A (Audience) dimension + structure. Not for computing the final RQS — use ad-account-auditor; not for budget split — use budget-optimizer; not for organic site architecture — use site-structure-optimizer. 付费广告账户结构/广告系列规划/否定关键词
npx skills add aaron-he-zhu/aaron-marketing-skills --skill campaign-architect --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Campaign Architect Plans the structure of a paid-ads account — campaign types, ad-group/asset-group layout, targeting, match types, and negative/exclusion hygiene — and scores the ROAS **A (Audience)** dimension plus structure. It designs the paid account skeleton (distinct from organic site architecture) and hands the finished structure to the auditor that scores the full account; it does not compute the final RQS itself. ## Quick Start ``` Plan the paid account structure for [goal] on [platforms]. Here is my exported campaign + search-terms report: [paste/path]. ``` ``` Should this be Search, PMax, or broad match? Lay out ad groups and the negative-keyword list for [themes]. ``` ``` Audit paid↔organic cannibalization: here is my GA4 traffic-acquisition export and my campaign export. ``` ## Skill Contract **Expected output**: a paid account structure (campaign-type choice, ad-group/asset-group map, targeting + match-type plan, negative/exclusion lists), a paid↔organic cannibalization read, a ROAS **A** dimension score with structure notes, and the standard handoff summary. - **Reads**: account/campaign goal, exported campaign + search-terms report, audience/placement reports, GA
- Quick Start
- Skill Contract
- Handoff Summary
- Data Sources
- Instructions
- Save Results
- Reference Materials
- Next Best Skill
What does the campaign-architect skill do?
Use when the user asks to "plan my paid account structure", "pick Search vs PMax", "lay out ad groups / asset groups", or "audit paid-vs-organic cannibalization"; designs campaign-type selection, ad-group/asset-group layout, targeting + match types, negative/exclusion hygiene, and a paid↔organic overlap audit, and scores the ROAS A (Audience) dimension + structure. Not for computing the final RQS — use ad-account-auditor; not for budget split — use budget-optimizer; not for organic site architecture — use site-structure-optimizer. 付费广告账户结构/广告系列规划/否定关键词
How do I install it?
Run `npx skills add aaron-he-zhu/aaron-marketing-skills --skill campaign-architect --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From aaron-he-zhu/aaron-marketing-skills, a repository with 2,508 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.