budget-pacing-monitor
Use when the user asks to "check pacing", "am I over/under-spending", "is this campaign on track to hit budget", or "why did spend spike/stall mid-flight"; returns a spend-vs-target-curve read, learning-phase status, an over/under-delivery call, and a reallocation trigger. Not for initial budget allocation — use budget-optimizer; not for choosing the bid strategy — use bid-strategy-planner; not for the RQS gate — use ad-account-auditor. 付费广告预算节奏监控/跑量过快过慢/在途配速
Profile →npx skills add aaron-he-zhu/aaron-marketing-skills --skill budget-pacing-monitor --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Budget Pacing Monitor Reads an in-flight campaign's spend against its intended target curve and returns a pacing verdict (On-track / Ahead / Behind / Stalled), the learning-phase status, an over/under-delivery call, and a reallocation trigger when the gap crosses a stated band. This is the in-flight **S**-lever watcher on the ROAS loop — distinct from `budget-optimizer` (which sets the initial allocation this skill monitors), `bid-strategy-planner` (which picks the bid strategy), and `ad-account-auditor` (which computes the RQS). It owns the spend curve, the pace read, and the reallocation trigger — not the number it started from and not the score. ## Quick Start ```text Check pacing on Campaign X — daily budget is $200, we're 9 days into a 30-day flight. Am I on track? Spend spiked on the prospecting set two days ago and the daily cap is getting hit by noon — over-delivering? This campaign has spent 30% of budget with 60% of the flight gone — is it under-delivering, and should I move budget? ``` ## Skill Contract **Expected output**: a pacing read for one campaign or flight — cumulative spend vs the target curve (percent-to-pace), a verdict (On-track / Ahead / Behind / Stalled),
- Quick Start
- Skill Contract
- Handoff Summary
- Data Sources
- Instructions
- Save Results
- Reference Materials
- Next Best Skill
What does the budget-pacing-monitor skill do?
Use when the user asks to "check pacing", "am I over/under-spending", "is this campaign on track to hit budget", or "why did spend spike/stall mid-flight"; returns a spend-vs-target-curve read, learning-phase status, an over/under-delivery call, and a reallocation trigger. Not for initial budget allocation — use budget-optimizer; not for choosing the bid strategy — use bid-strategy-planner; not for the RQS gate — use ad-account-auditor. 付费广告预算节奏监控/跑量过快过慢/在途配速
How do I install it?
Run `npx skills add aaron-he-zhu/aaron-marketing-skills --skill budget-pacing-monitor --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From aaron-he-zhu/aaron-marketing-skills, a repository with 2,508 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.