bid-strategy-planner
Use when the user asks to "pick a bid strategy", "set a tCPA/tROAS target", or "plan the learning-phase entry"; produces a bid-strategy choice (tCPA / tROAS / max-conversions / manual CPC), the starting target math, a portfolio grouping map, and a learning-phase entry plan. Not for splitting the budget across campaigns — use budget-optimizer; not for in-flight pacing/scale moves — use budget-pacing-monitor; not for scoring the account — use ad-account-auditor. 出价策略/tCPA目标/tROAS/学习期
npx skills add aaron-he-zhu/aaron-marketing-skills --skill bid-strategy-planner --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Bid Strategy Planner Chooses the bid strategy for a paid campaign — tCPA, tROAS, max-conversions, or manual CPC — sets the starting target from the account's own conversion history, groups campaigns into a bid portfolio, and lays out a learning-phase entry plan. This is the plan skill that sets the ROAS **S (Spend-efficiency)** bidding lever; it does not allocate the budget (`budget-optimizer`), does not adjust pacing in-flight (`budget-pacing-monitor`), and does not score the account or run the vetoes (`ad-account-auditor`). ## Quick Start ``` Pick a bid strategy for [campaign]: DR goal, past 30 days $42 CPA at 90 conversions/mo ``` ``` Set a starting tROAS target for [campaign] — history is 3.8x ROAS, goal is 4.5x ``` ``` Group these 4 search campaigns into a bid portfolio and plan the learning-phase entry ``` Output: a named bid strategy with rationale, the starting target and how it was derived (labeled Measured / User-provided / Estimated), a portfolio grouping map, and a learning-phase entry/exit plan. ## Skill Contract - **Reads**: ROAS profile (`direct-response|prospecting|incremental-profit`), conversion history (CPA / ROAS + conversion volume from the user's own GA4/eco
- Quick Start
- Skill Contract
- Handoff Summary
- Data Sources
- Instructions
- Decision Gate
- Save Results
- Reference Materials
- Next Best Skill
What does the bid-strategy-planner skill do?
Use when the user asks to "pick a bid strategy", "set a tCPA/tROAS target", or "plan the learning-phase entry"; produces a bid-strategy choice (tCPA / tROAS / max-conversions / manual CPC), the starting target math, a portfolio grouping map, and a learning-phase entry plan. Not for splitting the budget across campaigns — use budget-optimizer; not for in-flight pacing/scale moves — use budget-pacing-monitor; not for scoring the account — use ad-account-auditor. 出价策略/tCPA目标/tROAS/学习期
How do I install it?
Run `npx skills add aaron-he-zhu/aaron-marketing-skills --skill bid-strategy-planner --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From aaron-he-zhu/aaron-marketing-skills, a repository with 2,508 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.