backlink-gap
Find referring domains that link to your competitors but not to you, ranked by an opinionated outreach-priority score with DR / link-overlap / traffic / topical relevance. Use when: planning link-building campaigns, qualifying digital-PR prospects, or running quarterly backlink-gap audits.
npx skills add indranilbanerjee/digital-marketing-pro --skill backlink-gap --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# /digital-marketing-pro:backlink-gap ## Purpose Identify the highest-leverage backlink prospects — domains that link to multiple competitors but not to you — and rank them by an opinionated priority score that combines authority, link-overlap signal, downstream traffic, and topical relevance. Produces a numbered output bundle ready for outreach handoff. ## Context efficiency Heavy skill. **Grep before Read** any referenced file, then `Read` only matched ranges with `offset` + `limit`. List `${CLAUDE_PLUGIN_DATA}/<brand>/` before opening files. On re-invocation mid-session, skip files already in context. ## When to Use - Quarterly backlink audit — "where did our competitors grow links this quarter and we didn't?" - Pre-launch link-building plan for a new product or content hub - Digital PR qualification — separating "would-link-to-anyone" prospects from "high-confidence-will-link-to-our-space" - Competitive recovery — a competitor displaced you and you want to know which links moved - Onboarding a new client and need a "first 50 link targets" backlog **Don't use** when you just need backlink *quantity* numbers (use the brand's connected backlink MCP directly) or when you need *anch
- Purpose
- Context efficiency
- When to Use
- Brand context (auto-applied)
- Inputs
- Process (10 steps, numbered-file output)
- Output format
- Quality scorecard (the four gates)
- Priority score (0–1, displayed in 04-gap-run.json)
- Chain handoffs
- Tips & caveats
- Agents used
- See also
python "${CLAUDE_PLUGIN_ROOT}/scripts/backlink_gap.py" \What does the backlink-gap skill do?
Find referring domains that link to your competitors but not to you, ranked by an opinionated outreach-priority score with DR / link-overlap / traffic / topical relevance. Use when: planning link-building campaigns, qualifying digital-PR prospects, or running quarterly backlink-gap audits.
How do I install it?
Run `npx skills add indranilbanerjee/digital-marketing-pro --skill backlink-gap --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From indranilbanerjee/digital-marketing-pro, a repository with 700 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.