audience-profile
Build detailed buyer personas. Use when: demographics, psychographics, behaviors, JTBD, content preferences.
npx skills add indranilbanerjee/digital-marketing-pro --skill audience-profile --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# /digital-marketing-pro:audience-profile ## Purpose Build a rich, actionable buyer persona that goes beyond basic demographics. Captures psychographic drivers, behavioral patterns, jobs-to-be-done, objections, and content consumption preferences to inform all marketing activities. ## Input Required The user must provide (or will be prompted for): - **Product/service**: What the brand offers - **Customer type**: B2B buyer, B2C consumer, or both - **Existing data**: Any customer research, survey data, analytics demographics, CRM data, or interview insights - **Number of personas**: How many distinct personas to create (recommend 2-4) - **Hypothesis**: Who the user thinks their ideal customer is (starting point) ## Process 1. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates a
- Purpose
- Input Required
- Process
- Output
- Agents Used
What does the audience-profile skill do?
Build detailed buyer personas. Use when: demographics, psychographics, behaviors, JTBD, content preferences.
How do I install it?
Run `npx skills add indranilbanerjee/digital-marketing-pro --skill audience-profile --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From indranilbanerjee/digital-marketing-pro, a repository with 700 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.