audience-mapper
Use when the user asks to "analyze my target audience", "build an audience profile for influencer targeting", "research a niche community", or "deep-dive a subculture before partnering with creators"; in audience mode produces demographic/psychographic profiles, a platform-priority matrix, named personas, and an influencer-selection criteria set, and in niche mode produces a community map, culture decode (language/norms/taboos), key-voice tiers, a Brand Fit Score, and a phased entry strategy. Not for finding specific creators to contract — use influencer-discovery; not for scoring a shortlist
npx skills add aaron-he-zhu/aaron-marketing-skills --skill audience-mapper --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Audience Mapper Maps **who** the brand is trying to reach and **what community** they belong to — the two halves of understanding an audience before any creator is selected. It runs in two modes against one shared inputs set: - **`audience` mode** — the wide-angle read: demographic + psychographic profiles, a behavioral/media-diet map, a platform-priority matrix, content preferences, an influencer-affinity table, one or more named personas, and a must-have / nice-to-have / red-flag **influencer-selection criteria** set ready to hand to discovery. - **`niche` mode** — the deep-dive: a community map (size, sub-niches, psychographics), a culture decode (language, norms, taboos), key-voice tiers, a content ecosystem, a **Brand Fit Score (X/25)** with a Strong/Moderate/Weak/Poor verdict, and a phased entry strategy with explicit red lines. Both feed [STAR](../../../references/star-benchmark.md) creator/content scoring downstream, but this skill computes **neither** the Suitability/Trust/Appeal/Return dimension scores nor the SQS — it produces the audience and community facts that `fit-scorer` and `creator-content-auditor` later score against. Scope guard below. ## Quick Start ``` Anal
- Quick Start
- Skill Contract
- Handoff Summary
- Data Sources
- Instructions
- audience mode — steps A2–A9
- niche mode — steps N2–N7
- Save Results
- Reference Materials
- Next Best Skill
What does the audience-mapper skill do?
Use when the user asks to "analyze my target audience", "build an audience profile for influencer targeting", "research a niche community", or "deep-dive a subculture before partnering with creators"; in audience mode produces demographic/psychographic profiles, a platform-priority matrix, named personas, and an influencer-selection criteria set, and in niche mode produces a community map, culture decode (language/norms/taboos), key-voice tiers, a Brand Fit Score, and a phased entry strategy. Not for finding specific creators to contract — use influencer-discovery; not for scoring a shortlist
How do I install it?
Run `npx skills add aaron-he-zhu/aaron-marketing-skills --skill audience-mapper --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From aaron-he-zhu/aaron-marketing-skills, a repository with 2,508 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.