audience-intelligence
Research target audiences. Use when: buyer personas, segmentation, Jobs-to-Be-Done, psychographic profiling, audience deep-dive.
npx skills add indranilbanerjee/digital-marketing-pro --skill audience-intelligence --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Audience Intelligence ## When to Use This Skill Activate this module when the user's request involves any of the following: - **Buyer Persona Creation**: Building detailed profiles of ideal customers for marketing and product decisions - **Audience Research**: Understanding who a brand's customers or prospects are at a demographic, psychographic, and behavioral level - **Segmentation Strategy**: Dividing an audience into meaningful groups for targeted marketing - **Jobs-to-Be-Done (JTBD) Analysis**: Identifying the functional, social, and emotional jobs customers hire a product to do - **Psychographic Profiling**: Understanding audience values, attitudes, interests, lifestyles, and motivations - **Anti-Persona Definition**: Defining who is NOT the target customer to prevent wasted spend - **Audience Sizing & TAM Estimation**: Estimating the size of addressable audience segments **Trigger phrases**: "buyer persona," "target audience," "who are our customers," "customer profile," "segmentation," "audience segments," "Jobs-to-Be-Done," "JTBD," "psychographic," "ideal customer profile," "ICP," "anti-persona," "lookalike audience," "audience research," "buying committee," "customer av
- When to Use This Skill
- Brand Context (Auto-Applied)
- Required Context
- Capabilities
- Process
- Reference Files
- Output Formats
- Edge Cases
- B2B Buying Committees (Multiple Personas per Deal)
- Two-Sided Marketplace Audiences
- Limited Data Environments
- Global Audiences with Cultural Differences
- Related Skills
What does the audience-intelligence skill do?
Research target audiences. Use when: buyer personas, segmentation, Jobs-to-Be-Done, psychographic profiling, audience deep-dive.
How do I install it?
Run `npx skills add indranilbanerjee/digital-marketing-pro --skill audience-intelligence --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From indranilbanerjee/digital-marketing-pro, a repository with 700 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.