attribution-report
Run multi-touch attribution analysis. Use when: first/last-touch, linear, time-decay, position-based revenue allocation.
npx skills add indranilbanerjee/digital-marketing-pro --skill attribution-report --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# /digital-marketing-pro:attribution-report ## GA4 AI Assistant channel (added 13 May 2026) When generating attribution reports against a GA4 property, the **AI Assistant** default channel group is now a first-class channel. GA4 automatically categorizes sessions referred by ChatGPT, Gemini, Claude, and other recognized AI assistants under this channel (and sets `Medium=ai-assistant`). For any brand running an AEO program, include the AI Assistant channel in the channel set and compare its contribution across all attribution models (first-touch, last-touch, linear, time-decay, position-based, data-driven). The model-comparison view is especially informative here: AI Assistant traffic often shows wildly different credit under first-touch vs last-touch because users frequently *discover* a brand via an AI assistant but convert via a later branded search or direct visit. Don't conclude "AI search doesn't drive revenue" from a last-touch number alone. Source: [GA4 default channel groups](https://support.google.com/analytics/answer/9164320?hl=en). For the upstream impression-side data, pair with `/digital-marketing-pro:gsc-ai-performance` (GSC AI Performance Report rolled out 3 June 202
- GA4 AI Assistant channel (added 13 May 2026)
- Purpose
- Input Required
- Process
- Output
- Agents Used
What does the attribution-report skill do?
Run multi-touch attribution analysis. Use when: first/last-touch, linear, time-decay, position-based revenue allocation.
How do I install it?
Run `npx skills add indranilbanerjee/digital-marketing-pro --skill attribution-report --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From indranilbanerjee/digital-marketing-pro, a repository with 700 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.