attribution-reconciler
Use when platform-reported conversions disagree with GA4/ecommerce, when you suspect Meta and Google are double-counting the same sales, or for a standing (monthly) reconciliation workbook that de-dups stacked credit against an order-ID truth set, normalizes attribution windows and currency, compares attribution models, and reads incrementality from a geo/holdout test. Not for the point-in-time R2 veto or RQS gate — use ad-account-auditor; not for the ROI/ROAS ratio math itself — use roi-calculator; not for organic dark-social share attribution or GA4 direct-traffic decomposition — use dark-so
npx skills add aaron-he-zhu/aaron-marketing-skills --skill attribution-reconciler --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Attribution Reconciler > Based on the ROAS dimension **R** (attribution integrity) in the [ROAS Benchmark](../../../references/roas-benchmark.md). This is the **standing de-dup / incrementality workbook**: it reconciles platform-reported conversions against the GA4/ecommerce order-ID truth set on a recurring cadence. It delegates **all** ratio/ROAS math to [roi-calculator](../../../influencer/report/roi-calculator/SKILL.md) and does **not** re-run the R2 veto — [ad-account-auditor](../../activate/ad-account-auditor/SKILL.md) judges R2 once, point-in-time. This workbook just keeps the truth set clean between audits. Upstream, [conversion-signal-qa](../../activate/conversion-signal-qa/SKILL.md) is the **pre-launch** instrumentation pass that makes the signal trustworthy and only *gates* that a dedup rule exists; this skill is the recurring reconciliation that runs **on** that signal — match, de-dup, quantify, read incrementality. The single rule: the truth set is the **order IDs** from GA4/ecommerce, **never** any platform's reported-conversion count. This workbook reconciles **paid** channels only — decomposing GA4 direct traffic and estimating organic dark-social share attributio
- Quick Start
- Skill Contract
- Handoff Summary
- Data Sources
- Instructions
- Save Results
- Reference Materials
- Next Best Skill
What does the attribution-reconciler skill do?
Use when platform-reported conversions disagree with GA4/ecommerce, when you suspect Meta and Google are double-counting the same sales, or for a standing (monthly) reconciliation workbook that de-dups stacked credit against an order-ID truth set, normalizes attribution windows and currency, compares attribution models, and reads incrementality from a geo/holdout test. Not for the point-in-time R2 veto or RQS gate — use ad-account-auditor; not for the ROI/ROAS ratio math itself — use roi-calculator; not for organic dark-social share attribution or GA4 direct-traffic decomposition — use dark-so
How do I install it?
Run `npx skills add aaron-he-zhu/aaron-marketing-skills --skill attribution-reconciler --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From aaron-he-zhu/aaron-marketing-skills, a repository with 2,508 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.