attribution-model
Set up attribution models. Use when: multi-touch attribution, credit distribution rules, GA4 config, channel contribution.
npx skills add indranilbanerjee/digital-marketing-pro --skill attribution-model --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# /digital-marketing-pro:attribution-model ## Purpose Design and recommend a multi-touch attribution model with implementation guidance, credit distribution rules, and platform-specific configuration. Produces a complete attribution strategy tailored to the business's data maturity, sales cycle, and analytics infrastructure. ## Input Required The user must provide (or will be prompted for): - **Sales cycle length**: Average number of days from first touchpoint to conversion (e.g., 7 days for e-commerce, 90+ days for B2B enterprise) - **Active marketing channels**: All channels currently running — paid search, paid social, organic search, email, display, video, affiliate, direct mail, events, referral, content marketing, etc. - **Conversion types**: The key conversion events being tracked — lead form, MQL, SQL, opportunity, customer, revenue, or e-commerce purchase - **Data maturity level**: Current analytics sophistication — beginner (basic GA4, limited tagging), intermediate (UTM tracking, CRM integration, multi-platform), or advanced (data warehouse, CDI, unified user IDs) - **Current analytics tools**: Platforms in use — GA4, HubSpot, Salesforce, Adobe Analytics, Mixpanel, custo
- Purpose
- Input Required
- Process
- Output
- Agents Used
What does the attribution-model skill do?
Set up attribution models. Use when: multi-touch attribution, credit distribution rules, GA4 config, channel contribution.
How do I install it?
Run `npx skills add indranilbanerjee/digital-marketing-pro --skill attribution-model --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From indranilbanerjee/digital-marketing-pro, a repository with 700 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.