app-store
App Store optimization and marketing skills for descriptions, screenshots, keywords, review responses, and comprehensive promotional strategy. Use when user needs help with App Store presence, ASO, marketing, or customer communication.
npx skills add rshankras/claude-code-apple-skills --skill app-store --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# App Store Optimization & Marketing Skills Skills for optimizing your app's App Store presence and building promotional strategies — from descriptions to comprehensive marketing campaigns. ## When This Skill Activates Use this skill when the user: - Needs to write App Store description or promotional text - Wants to plan screenshot sequence and captions - Asks about ASO (App Store Optimization) or keywords - Needs help responding to App Store reviews - Wants to improve app discoverability - Asks about marketing strategy, promotion, or user acquisition - Wants to use App Store features (events, custom pages, offers, featuring) - Asks about paid acquisition or Apple Search Ads - App was rejected or wants to avoid rejection ## Available Skills ### marketing-strategy/ ⭐ NEW Comprehensive marketing strategy advisor — describe your app and get a tailored promotional plan. - Analyzes app type, monetization model, audience, and lifecycle stage - Recommends the right App Store features for your situation - Builds promotional calendar with implementation roadmap - Orchestrates generator sub-skills for implementation - Strategy templates for subscription, paid, freemium, and game apps ### ap
- When This Skill Activates
- Available Skills
- marketing-strategy/ ⭐ NEW
- app-description-writer/
- screenshot-planner/
- keyword-optimizer/
- review-response-writer/
- apple-search-ads/
- ad-attribution/
- rejection-handler/
- originality-check/
- iap-finalizer/
- ratings-mechanics/
- web-presence/
What does the app-store skill do?
App Store optimization and marketing skills for descriptions, screenshots, keywords, review responses, and comprehensive promotional strategy. Use when user needs help with App Store presence, ASO, marketing, or customer communication.
How do I install it?
Run `npx skills add rshankras/claude-code-apple-skills --skill app-store --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From rshankras/claude-code-apple-skills, a repository with 589 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.