app-description-writer
Generate compelling App Store descriptions that convert browsers into users. Use when writing initial descriptions, improving existing copy, or drafting promotional text and What's New for a major update.
npx skills add rshankras/claude-code-apple-skills --skill app-description-writer --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# App Description Writer Generate compelling App Store descriptions that convert browsers into users. ## When This Skill Activates - User needs to write initial App Store description - User wants to improve existing description - User is preparing for a major update - User asks about promotional text or What's New ## Information Gathering Before writing, ask about: 1. **App Basics** - What does the app do? (one sentence) - Who is it for? (target audience) - What problem does it solve? 2. **Key Features** - Top 3-5 features - What makes it unique vs competitors? - Any awards or recognition? 3. **Social Proof** - Number of users/downloads (if impressive) - Notable reviews or press mentions - Any partnerships or integrations? 4. **Tone** - Professional / Casual / Fun / Technical? - Brand voice keywords? ## Output Format Generate all three text types: ### 1. Promotional Text (170 characters) - First thing users see - Should create curiosity or urgency - Can be updated without app review - Good for seasonal/sale messaging ### 2. Full Description (4000 characters max) Structure: ``` [Opening Hook - 1-2 sentences, problem/benefit focused] [Key Features with emoji bullets] • Feature 1 - be
- When This Skill Activates
- Information Gathering
- Output Format
- 1. Promotional Text (170 characters)
- 2. Full Description (4000 characters max)
- 3. What's New (4000 characters)
- Best Practices
- Do's
- Don'ts
- Examples
- Promotional Text Examples
- Description Opening Examples
- Localization Tips
- Character Limits Reference
What does the app-description-writer skill do?
Generate compelling App Store descriptions that convert browsers into users. Use when writing initial descriptions, improving existing copy, or drafting promotional text and What's New for a major update.
How do I install it?
Run `npx skills add rshankras/claude-code-apple-skills --skill app-description-writer --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From rshankras/claude-code-apple-skills, a repository with 589 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.