ansoff-matrix
Map evidence-backed growth options across the Ansoff Matrix with risk-rated sequencing. Use when the question is where the next tranche of growth comes from, and at what risk.
npx skills add deanpeters/Product-Manager-Skills --skill ansoff-matrix --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Ansoff Matrix (Evidence-Backed) ## Purpose Map a company's growth options across the Ansoff Matrix with evidence per quadrant: **use or gather evidence → four quadrants with signals → risk-rated sequence → next-step options.** The four quadrants — market penetration, market development, product development, diversification — organize one question: *where does the next tranche of growth come from, and at what risk?* This is a research instrument, not wishful whiteboarding: every candidate move must answer "what documented signal says this demand exists?" And the close is a sequence, because growth options compound — penetration funds development, and diversification bets the funding. ## Input **Works best with:** the company or product line seeking growth, its **current core** (who is served, with what, at what scale — the matrix's axes are defined relative to it), and the growth outcome and horizon on the table. **Also useful:** constraints (capital, capability, risk appetite), and any research in session — a landscape scan, five-forces read, or [`company-intel`](../company-intel/SKILL.md) output lets the matrix organize evidence instead of gathering it. Input supplied inline wit
- Purpose
- Input
- Key Concepts
- Application
- Output schema (do not reorder)
- Final Step (offer exactly 4 options)
- Examples
- Common Pitfalls
- References
What does the ansoff-matrix skill do?
Map evidence-backed growth options across the Ansoff Matrix with risk-rated sequencing. Use when the question is where the next tranche of growth comes from, and at what risk.
How do I install it?
Run `npx skills add deanpeters/Product-Manager-Skills --skill ansoff-matrix --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From deanpeters/Product-Manager-Skills, a repository with 6,255 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.