youtube-ads
When the user wants to run YouTube ads, set up TrueView or Bumper campaigns, or optimize video ad creative. Also use when the user mentions "YouTube ads," "TrueView," "Bumper ads," "YouTube Discovery," "video ads," "YouTube campaign," or "in-feed ads." For organic YouTube, use youtube-seo.
npx skills add kostja94/marketing-skills --skill youtube-ads --agent cursor
Same command for any agent — swap --agent for claude-code, codex, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Paid Ads: YouTube Ads Guides YouTube advertising: TrueView, Bumper, and Discovery (in-feed) formats. Use this skill when planning or optimizing YouTube ad campaigns. For Google Search/Display/PMax, see **google-ads**. For organic YouTube optimization, see **youtube-seo**. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 3 (Value Proposition), 4 (Audience). Identify: 1. **Goal**: Awareness, consideration, conversion 2. **Budget**: Bumper cheaper; TrueView for scale 3. **Creative**: Existing video or net-new ## Ad Formats | Format | Length | Skippable | Best For | |--------|--------|-----------|----------| | **TrueView Skippable** | 12 sec+ | After 5 sec | Reach; large audiences | | **TrueView Non-skippable** | 15–20 sec | No | Full message; guaranteed view | | **TrueView for Action** | — | — | Conversions; CTA-focused | | **Bumper** | 6 sec or less | No | B
- Initial Assessment
- Ad Formats
- Format Selection
- Creative Guidelines
- Output Format
- Related Skills
What does the youtube-ads skill do?
When the user wants to run YouTube ads, set up TrueView or Bumper campaigns, or optimize video ad creative. Also use when the user mentions "YouTube ads," "TrueView," "Bumper ads," "YouTube Discovery," "video ads," "YouTube campaign," or "in-feed ads." For organic YouTube, use youtube-seo.
How do I install it?
Run `npx skills add kostja94/marketing-skills --skill youtube-ads --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From kostja94/marketing-skills, a repository with 848 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.