winback-playbook
Turn an at-risk or churned account into a save play — root-cause hypothesis, the offer ladder, the outreach sequence, and the honest call on when to let go. Use when asked to save a churning customer, build a win-back plan, re-engage a lost account, or stop a renewal from slipping. Produces the churn diagnosis, a ranked set of save levers, a timed outreach sequence, and the walk-away line so you don't over-invest in an account that's gone.
Profile →npx skills add mohitagw15856/pm-claude-skills --skill winback-playbook --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Win-back Playbook Most churn saves fail because they lead with a discount before anyone knows *why* the customer is leaving. This starts with the diagnosis — is it value, fit, budget, a champion who left, or a competitor? — then matches the save lever to the cause, sequences the outreach, and sets a walk-away point so a healthy team doesn't burn a month chasing an account that was never coming back. ## What This Skill Produces - **The churn diagnosis** — the most likely root cause(s), and the evidence for each - **The save ladder** — levers ranked by cost and fit-to-cause (not "offer 20% off" reflexively) - **The outreach sequence** — who reaches out, when, with what message - **The walk-away line** — the signal that says stop, and the graceful close (leave the door open) ## Required Inputs Ask for these if not provided: - **The account** — size (ARR), tenure, product usage trend, and how they're leaving (churned vs at-risk renewal) - **What you know** — stated reason, support history, champion status, usage drop, competitor mentions - **Your levers** — what you can actually offer (discount, plan change, roadmap commitment, exec sponsor, services) - **Economics** — the account's
- What This Skill Produces
- Required Inputs
- Framework: Diagnose Before You Discount
- Output Format
- Win-back Plan — [account] · [$ARR] · [at-risk / churned]
- Save ladder (ranked)
- Outreach sequence
- Walk-away
- Quality Checks
- Anti-Patterns
- Example Trigger Phrases
What does the winback-playbook skill do?
Turn an at-risk or churned account into a save play — root-cause hypothesis, the offer ladder, the outreach sequence, and the honest call on when to let go. Use when asked to save a churning customer, build a win-back plan, re-engage a lost account, or stop a renewal from slipping. Produces the churn diagnosis, a ranked set of save levers, a timed outreach sequence, and the walk-away line so you don't over-invest in an account that's gone.
How do I install it?
Run `npx skills add mohitagw15856/pm-claude-skills --skill winback-playbook --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From mohitagw15856/pm-claude-skills, a repository with 1,255 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.