weekly-report
Generate weekly performance reports aggregating metrics across accounts and campaigns, highlighting winners and losers, calculating ROI/ROAS, and providing recommendations. Use for weekly review meetings, client updates, or tracking overall performance trends.
npx skills add majiayu000/claude-skill-registry --skill weekly-report-walkerhi11-mediabuy-plugins-2 --agent claude-code
Same command for any agent — swap --agent for codex, cursor, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Weekly Report Generator Create comprehensive weekly performance summaries. ## Process ### Step 1: Aggregate Metrics **Gather Data From:** - All active ad accounts - All campaigns - Tracking platforms - Network/offer dashboards **Key Metrics:** - Total spend - Total revenue/conversions - CPA/CPL by offer - ROAS/ROI overall - Click metrics (CTR, CPC) - Conversion metrics (CVR) ### Step 2: Highlight Winners and Losers **Winners:** - Top performing campaigns - Best creative performers - Offers exceeding targets - Scaling successes **Losers:** - Underperforming campaigns - Failing creatives - Offers below target - Budget drains ### Step 3: Calculate Overall ROI/ROAS **Formulas:** - ROI = (Revenue - Spend) / Spend × 100 - ROAS = Revenue / Spend - Profit = Revenue - Spend - Margin = Profit / Revenue × 100 **Segment By:** - Offer/vertical - Traffic source - Account - Creative type ### Step 4: Identify Trends and Anomalies **Trend Analysis:** - Week-over-week changes - Month-over-month changes - Seasonal patterns - Platform changes impact **Anomaly Detection:** - Sudden performance drops - Unexpected winners - Cost spikes - Volume changes ### Step 5: Output Executive Summary ``` ## WEEKLY
- Process
- Step 1: Aggregate Metrics
- Step 2: Highlight Winners and Losers
- Step 3: Calculate Overall ROI/ROAS
- Step 4: Identify Trends and Anomalies
- Step 5: Output Executive Summary
- Reporting Best Practices
What does the weekly-report skill do?
Generate weekly performance reports aggregating metrics across accounts and campaigns, highlighting winners and losers, calculating ROI/ROAS, and providing recommendations. Use for weekly review meetings, client updates, or tracking overall performance trends.
How do I install it?
Run `npx skills add majiayu000/claude-skill-registry --skill weekly-report-walkerhi11-mediabuy-plugins-2 --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From majiayu000/claude-skill-registry, a repository with 534 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.