visual-content
When the user wants to plan, create, or repurpose visual content (images, infographics, social post images) across channels. Also use when the user mentions "content images," "social media images," "infographic," "visual content," "post image," "image specs," "visual repurposing," "content visuals," or "image for social post." For Pinterest, use pinterest-posts.
npx skills add kostja94/marketing-skills --skill visual-content --agent cursor
Same command for any agent — swap --agent for claude-code, codex, copilot.
Weekly change comes from our own snapshots, not the repository page — it measures attention, not adoption.
# Content: Visual Content Guides visual content planning and creation across website, social media, email, and other channels. Images are needed not just for websites—social posts, infographics, and repurposed content all require visuals. Visual-first planning in content calendars improves engagement; cross-channel consistency and repurposing maximize ROI. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Scope - **When to use images**: By content type and format - **Specs by context**: Website vs social vs email - **Platform image specs**: X, LinkedIn, Pinterest, Instagram, Facebook, YouTube - **Repurposing**: One visual → multiple formats and channels - **Visual-first planning**: Content calendar with image planning ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Section 12 (Visual Identity) for brand consistency. Identify: 1. **Context**: Article, social post, infographic, email, landing page 2. **Channels**:
- Scope
- Initial Assessment
- 1. When to Use Images
- 2. Website vs Social vs Email
- 3. Platform Image Specs (Social)
- 4. Visual Repurposing
- 5. Visual-First Content Planning
- 6. Format-Specific Notes
- Infographics
- Social Post Images
- Article / Blog Images
- Output Format
- Related Skills
- Content & Strategy
What does the visual-content skill do?
When the user wants to plan, create, or repurpose visual content (images, infographics, social post images) across channels. Also use when the user mentions "content images," "social media images," "infographic," "visual content," "post image," "image specs," "visual repurposing," "content visuals," or "image for social post." For Pinterest, use pinterest-posts.
How do I install it?
Run `npx skills add kostja94/marketing-skills --skill visual-content --agent claude-code` — it drops the skill into your project so the agent can pick it up. Swap the --agent value for codex, cursor or copilot if you use one of those.
Where does this skill come from?
From kostja94/marketing-skills, a repository with 848 stars. We read it straight from the repository tree rather than a submitted listing, so what you see here is what is actually published.
Is a popular skill a good skill?
Not necessarily. Stars measure attention, not adoption — a repository can trend for a week and be abandoned. That is why we show the weekly change from our own snapshots next to the total, instead of a single flattering number.